… literature, it is challenging to … era, and the criticality of establishing a robust scheme for
maturing a firm's big data analytics capability, as well as for harnessing insight and transforming it …

… It’s this bright and burning vision that differentiates the … versus marketing, marketing versus
sales, missed schedule issues, … to get fired), it’s the VP of Marketing—the rationale being, “We …

… For that reason, SMM remains to be considered as a new marketing strategy, but how it
impacts intentions is limited. But, to date, a lot of research on SMM is focused on consumer’s …

… They have increased their news holes even more than their advertising volume. Yet it is … I
begin by reviewing the challenges that face newspapers at the end of the 1980s, after a decade …

… Hence, in our vision for the future of social media in marketing in … influencer marketing on
social media is not new, we believe it … However, they represent more complex issues that we …

… domains within education and marketing, healthcare, finance and … The era of AI systems
has progressed to levels where … However, it is clear that there are likely to be both winners …

… , marketing and future aspects are not considered in the existing studies related to FCEVs.
For this reason, it … based converter topologies, control issues, marketing and future aspects in …

… It does not share the problems of advertising text books, … of hundreds of advertising campaigns
over a period of more … ‘dark and manipulative’ view of advertising. This book reveals a …

… , and the creation and implementation of digital marketing campaign elements present
challenges for small business owners and managers. Acquiring the expertise necessary to …

… It is responding to the challenge of advancing economic development and environmental …
and academics develop or adopt green marketing and other corporate strategies. Among the …