The rise of the sharing economy has remarkedly shifted consumers' traffic behaviour, which
gave rise to successful start-up businesses, such as Uber and Grab, that offer innovative
transport alternatives through car and ride sharing. This study investigates consumers' traffic
attitudes and behavioural responses to on-demand ride-hailing. Using structural equation
modelling, our survey findings showed that price consciousness, perceived usefulness,
ease of use, safety risk and customer value exert significant influences on word-of-mouth …