… (2016) examined the factors that influence consumers’ attitudes towards mobile advertising
… and personalization of the advertisement message as antecedents of extrinsic motivation. …

… among a sample of potential users, the present study examined the antecendents of mobile
marketing adoption behavior from the perspective of SMEs that are current adopters of this …

… This paper provides an empirical perspective into the antecedents and outcomes of
consumer attitudes towards retailers' mobile commerce (m-commerce) applications (apps). A …

… The issue of privacy concerns has often been examined in relation to Location-Based …
discourse under the term “permission-based marketing.” This term was first introduced by Godin (…

… With the background mentioned above, this study aims to: 1) conduct a meta-analytic review
of research studies published during 2008–2018 and examine all major antecedents and …

… To analyze these open-ended responses, we first examined a sample of the responses
to generate a list of potential reasons. We then categorized those reasons into four main …

… The purpose of this study is to examine the antecedents and outcomes of consumer experience
(CX) with mobile banking (m-banking) apps. To understand the linkage of CX with other …

… based on the synthesis, we have developed a conceptual framework that shows the antecedents,
mediators and consequences of mobile … is technology, permission, consumer attitudes …

… concerns, which we propose as an additional antecedent in a mobile user context. … for
mobile privacy researchers to include app permission concerns in the examination of antecedents …

… mobile marketing developments in the Middle East. ‘Ad Market’ is another business model
related to permission marketing… to a comprehensive review of literature on marketing concepts …