DK Maduku - Journal of Organizational Computing and Electronic …, 2021 - Taylor & Francis
… among a sample of potential users, the present study examined the antecendents of mobile marketing adoption behavior from the perspective of SMEs that are current adopters of this …
… This paper provides an empirical perspective into the antecedents and outcomes of consumer attitudes towards retailers' mobile commerce (m-commerce) applications (apps). A …
OT Kurtz, BW Wirtz, PF Langer - … of Interactive Marketing, 2021 - journals.sagepub.com
… The issue of privacy concerns has often been examined in relation to Location-Based … discourse under the term “permission-basedmarketing.” This term was first introduced by Godin (…
S Sarkar, S Chauhan, A Khare - International Journal of Information …, 2020 - Elsevier
… With the background mentioned above, this study aims to: 1) conduct a meta-analytic review of research studies published during 2008–2018 and examine all major antecedents and …
… To analyze these open-ended responses, we firstexamined a sample of the responses to generate a list of potential reasons. We then categorized those reasons into four main …
S Shahid, JU Islam, S Malik, U Hasan - Journal of Retailing and Consumer …, 2022 - Elsevier
… The purpose of this study is to examine the antecedents and outcomes of consumer experience (CX) with mobile banking (m-banking) apps. To understand the linkage of CX with other …
… based on the synthesis, we have developed a conceptual framework that shows the antecedents, mediators and consequences of mobile … is technology, permission, consumer attitudes …
K Degirmenci - International Journal of Information Management, 2020 - Elsevier
… concerns, which we propose as an additional antecedent in a mobile user context. … for mobile privacy researchers to include app permission concerns in the examination of antecedents …
B Eneizan, AG Mohammed, A Alnoor… - International …, 2019 - journals.sagepub.com
… mobilemarketing developments in the Middle East. ‘Ad Market’ is another business model related to permissionmarketing… to a comprehensive review of literature on marketing concepts …