… on the results of the study a framework on BDDSC performance … performance measurement
system in their organisation. … -PMS is capable of predicting the future performance, some of …

… a holistic conceptual framework for big data-driven strategic … and (2) data-driven market
orientation along with innovation … or ordering, enabling firms to collect a big chunk of customers' …

… of big data-savvy (BDS) teams’ skills, big data-driven (BDD) actions and business performance.
… Thus, we argue that the use of BDS teams’ skills enables organizations to gain valuable …

… of big data and personalized marketing enables marketers to … advantage by deploying big
data driven practices requires … For the same, a conceptual framework was presented with …

… In the age of digital disruptions, industries are increasingly becoming data centric, and
data-driven marketing decision and technology has now become pervasive in the industry. The …

… not attribute to strategic planning or give information on the relationship between variables.
Based on that argument, implementing BDAC is capable of capturing the dynamic, complex …

… digital trace data, and BDA tools enable businesses to generate valuable information from
… and firm performance. To fill this lacuna, our study offers a new conceptual framework to …

… is the strategy that enables organisations to achieve different … conceptual framework that
connects different supply chain strategies and practices to improve supply chain performance …

… We propose that BDA capability would enable a firm … big data decision-making enhanced
through data-driven insights. Our results suggest that top management may follow data-driven-…

… data-driven marketing by examining the experiences of managers implementing big data
analytics in the marketing … to integrate certain qualitative factors capable of having short-term …