… OF SMEs REGARDING THE USAGE OF TECHNOLOGY ENABLED MARKETING CHANNELS: EVIDENCE FROM THE CZECH, SLOVAK AND HUNGARIAN SMEs.

V Vavrecka, A Zauskova, A Privara… - … in Business & …, 2021 - search.ebscohost.com
… in Slovakia. When it comes to older and younger SMEs in Hungary, there are not any
differences in their usage of marketing tools. All these results regarding the age of SMEs and their …

Comparison of the use of ICT resources of ISO 9001 certified SMEs and non-certified SMEs in Hungary

R Schmuck - International Journal of Productivity and …, 2023 - inderscienceonline.com
… to investigate the use of ICT resources at Hungarian small and medium enterprises (SMEs). …
The goal of the research is to answer the question if there is a difference in the use of ICT …

[PDF][PDF] The use of information and communication technologies by enterprises in the European Union member countries

A Zecevic, J Radovic Stojanovic, A Cudan - Economic Horizons, 2019 - academia.edu
enterprises and explore the differences in ICT usage that exist … For example, Slovakia, where
only 16% of the enterprises sell … enterprises used ERP integrated business software; CRM

[PDF][PDF] Corporate Social Media Strategy in Central and Western Hungary

E Korcsmáros, B Csinger - FIKUSZ 2020 XV. International …, 2020 - old2.kgk.uni-obuda.hu
… -sized enterprise sector for the two regions of Hungary. As the … , during which we compared
the information used during the … the advantages and disadvantages of CRM concept of sales …

[PDF][PDF] Selected problems of family business: A case study from Slovakia

T Peráček, L Vilčeková… - Acta Polytechnica …, 2020 - researchgate.net
… business has various differences and specifics compared to other types of businesses. In the
… - product quality and services, customer relationship management, customer requirements, …

[PDF][PDF] Analysis of Electronic Business of European Union and Serbia Companies Based on the LMAW-DNMA Method.

R Lukic - Informatica Economica, 2023 - researchgate.net
… with companies all over the world. The electronic business of Serbian companies is at a lower
level compared to companies in … using analytical CRM and Enterprises using operational …

Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary

L Eger, D Egerová, L Tomczyk, M Krystoň… - Journal of marketing …, 2021 - Taylor & Francis
… Spearman’s rank-order correlation was used to analyse statistical difference between the
rankings of two selected variables. The Spearman correlation between two variables is high …

Comparison of cloud service consumption in the Czech republic, Visegrád group and European union

M Zbořil, V Svatá - 2022 - otik.uk.zcu.cz
… include: ▪ Usage of cloud services in enterprises; ▪ Usage of email as a cloud service (referred
to as ‘Email’); ▪ Usage of office software as a cloud service (referred to as ‘Office SW’); ▪ …

[PDF][PDF] The differences in the usage of social media between SMEs operating in the iron and mining industries

A Ključnikov, M Civelek, V Vavrečka… - Acta Montanistica …, 2021 - researchgate.net
… there is not statistically significant difference in the usage of social media platforms by smaller
and larger SMEs. This result is valid for both Slovakian and Hungarian SMEs. Having this …

Sustainability in marketing through customer relationship management in a telecommunication company

M Hitka, G Pajtinkova-Bartakova, S Lorincova, H Palus… - 2019 - essuir.sumdu.edu.ua
Comparison of the using of CRM in enterprises in Slovakia and Hungary. In Annals of
DAAAM for 2011 and 22nd International DAAAM Symposium "Intelligent Manufacturing and …