… models and digital marketing (DM) techniques. This chapter develops a systematic literature
… in the business environment with respect to the new business models and digital marketing …

… , timely and correctly through various digital technologies. The purpose of this … digital
marketing and business performance among SMEs of UAE. The study was conducted on marketing …

… and digital business? Different forms of functionality of digital presence Digital marketing …
Chapter 2 Online marketplace analysis: micro-environment reviews how digital media and …

… of the ongoing digital revolution in marketing. It substantiates the increasing relevance of
the use of digital marketing in todays business environment. When using digital marketing, it is …

… various business strategies. Are all digital marketing tactics equally effective in all environments?
… pursuing one of four business strategies when it comes to digital marketing? And which …

… Adopting AI can help digital marketers build intelligent systems that can analyze and respond
like human beings. AI has offered an exceptional opportunity for digital marketers to identify…

… techniques into their digital marketing strategy, companies can … business environment.
Therefore, a deep understanding of successful digital marketing techniques is the key to business …

… and engaging with customers to create detailed customer profiles and marketing values in
a digital business environment. The combination of capability and skills, therefore, defines the …

… and effective marketing strategy for business … digital marketing The application of digital
marketing allows companies to be flexible and adaptable to changes in the external environment…

… As the digitalization and related technological advancements drive the next era of business
value creation, we argue that digital marketing can fundamentally shape how value is co-…