… the salience of … self-identity as the extent to which people use the green and/or environmental
labels to describe themselves, and pro-social self-identity as the extent to which they use …

… the focus on individual consumption to include collective action. … on sustainable consumption.
Finally, we highlight the importance of interdisciplinary research in supporting sustainable …

… was a core part of that identity. About 13% of the study respondents identified as ecofeminists
(61 women and 19 men). This finding is salient, since feminism as an ideology has been …

… more often by women as well (eg, buying organic food, “green” … one's personal identity is
salient, but that both women and … sustainable consumption have disproportionate impacts on …

… of ecosystems without a direct self-benefit but on behalf of others. Human activities are …
, and why is relevant to promoting sustainable consumption. Three sets of variables have …

… Self-identity can be defined as ‘the salient part of … self-identity measure within the context
of the green consumers, related to the individuals' sensitivity of being associated with the ‘green …

… 717), which are especially salient in the context of care giving… Finally, the fact that women
tend to be socialized to work for … with “green” and sustainable consumption. Drawing on …

… Other findings in this study state that sustainable consumption behavior is divided into two
… behavior related to recycling and green purchase and sustainable consumption behavior …

… encourage sustainable consumption. We test the effectiveness of the green identity labelling
… Much of the pressure to ‘go green’ comes from individuals; an online survey found that 81% …

… to Cluster 3, this effect increasing with the size of the green neighborhood. More precisely, …
sensitive to the salience of sustainable goods or practices, and so, when they experience …