… field analysis of food front-of-packaging designs is … across product sub-categories. This
research commences with a literature review of brand communication through packaging design, …

… communicate information related to how foods are processed through FOP claims and more
transparent back-of-package (… of product healthfulness is multidimensional; nutrient content …

… activate implicit meanings. Stylistic elements are likely to … used as part of products that convey
healthfulness. For example… , based on a content analysis of packaging designs in the US …

… healthy food choices by means of product packaging. … In other words, when the implicit
product cue is communicating … Healthful food decision making in response to traffic light color-…

… package interactions over time (p < 0.05). In conclusion, package design influences product
… and attractiveness, which is of relevance in product choice and purchase settings. However, …

… There are also studies (18, 58) examining implicit and explicit packaging design elements
as heuristics, showing that these influence consumers differently. Taken together, these …

… typeface and sweet-tasting products. Researchers continue to … packaging design features
and specific properties of food and drink products (such as their taste, flavour, or healthfulness)…

… claim but could still implicitly convey healthiness to consumers. … Based on a content analysis
of the items used to assess the … food, dietary contributions, and the relative healthfulness of …

… of smooth/rough packaging on food healthiness perception: Brief Implicit Association Test
(… a longer time to make decisions in the block of rough packaging and healthy food (RH task) …

… Consumers implicitly and explicitly perceive products with … packaging as healthier but less
attractive than products with … Thus, we suggest that cues that communicate enjoyment trigger …