… Thus, we will look into the research streams of AI to identify … Thus, we argue that the first
step need to incorporate … transformations of core business operations and capabilities, which …

… money and improve the efficiency of business processes, but … AI may also tap into the firm’s
databases to check whether … intervention Requires seamless integration between chatbot …

… We offer insights into how manufacturers can scale AI, with … digital solutions become more
customer value adding when we can … able to scale AI across business processes to meet profit …

… review related to the integration of AI to Business Strategy. … From a corporation perspective,
corporate strategy concerns … , the literature review can be subdivided into three main phases: …

… Manufacturing incumbents find it difficult to integrate AI in their traditional business models.
… customer value. When we moved into optimization services, we became fully engrained into …

… ’ customers more systematically by “identifying a company’s … data of customers strategically
to improve overall business process of … apply AI-integrated CRM systems into their platform: …

… • Insight: AI can help the company have a clear insight into customers’ needs. It is also used
to identify … Customer Interactions: “Integrating AI into various market facing experiences that …

… how companies can achieve business agility by effectively integrating chatbots into business
operations … regarding ways of achieving business benefits (ie, enhanced customer service) …

… new technologies and develop a typology of AI-powered new … control) more desirable when
certain types of customer value are … Information systems science includes business process …

… is introduced into a digital self-service technology channel. … thus, technology integration is a
critical component of value co-… institution, increasing consumer value of AI service delivery in …