Mobile marketing technology adoption in service SMEs: a multi-perspective framework

SC Eze, VC Chinedu-Eze, AO Bello… - Journal of science and …, 2019 - emerald.com
… the potentials of mobile marketing technologies to SMEs, most … competition are much more
critical for SMEs that conduct their … In summary, small businesses would mostly engage with …

Complementary resources and SME firm performance: the role of external readiness and E-commerce functionality

T Yang, J Xun, WK Chong - Industrial management & data systems, 2022 - emerald.com
… on SME and EC business values focuses on identifying critical … In the SME context, many
firms engage in complex e-business … readiness perspective, we recommend SME managers …

Regional Public Policy on the Use of ICT to Support Innovation and Growth: How Can Micro-Businesses and SMEs Be Supported Through Collaborative Initiatives in …

M Gadille, K Guiderdoni-Jourdain… - … SMEs as Innovators of …, 2020 - nomos-elibrary.de
… on ICT among SMEs, we adopted a qualitative approach. Our … In reality, as we have seen,
the types of collaborative engage… A contact function makes it possible for prospective clients to …

Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

SC Eze, VC Chinedu-Eze, HO Awa, RHE Alharthi - Plos one, 2021 - journals.plos.org
… a level-playing ground and opportunity to engage in export for … of the micro-businesses is
critical to socio-economic growth … small businesses to understand and accommodate the views

Determinants of dynamic process of emerging ICT adoption in SMEs–actor network theory perspective

SC Eze, VC Chinedu-Eze, AO Bello - Journal of Science and …, 2019 - emerald.com
… ICT adoption from a dynamic perspective, the critical success factors and how they vary …
possible. The finding reveals that one of the major reasons most small businesses engage in …

[PDF][PDF] The Use of e-Technology in Operational Processes of Organisations in Polokwane Municipality

NF Ledwaba, GPJ Pelser - PUBLIC ADMINISTRATION AND …, 2020 - researchgate.net
businesses to adopt and make use of e-applications (Yaboah… internet utilisation are the
most critical influencing factors in … agree that e-business allow businesses to compete better in …

Exploring the Efficiency of E-Tendering Services in Oman: Administrative Perspectives from Government and Business Users

K Al-Bishari, R Khalil - Sustainable Production and Consumption Systems, 2021 - Springer
… Therefore, the aim of this study to investigate the critical factors … to use e-applications and
recommend others to use them. … important technologies and have engaged significant roles. It …

Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach

SC Eze, VCA Chinedu-Eze, CK Okike… - Humanities and Social …, 2020 - nature.com
… This paper examines critical success factors shaping the adoption of digital marketing devices
(DMD) by micro-businesses. The study adopted a qualitative approach. Both unstructured …

Innovative business models of SMEs: state-of-the-art and future research agenda

JJ Ferreira, AJ Candeias Fernandes… - Journal of Small …, 2024 - emerald.com
… The integrated and holistic approach adopted in this study … , through the engagement of SMEs
in e-business, there is an … networks involving the public and private sectors that foster SME

[图书][B] Business intelligence for small and medium-sized enterprises: an agile roadmap toward business sustainability

L Rao-Graham, ML McNaughton, G Mansingh - 2019 - taylorfrancis.com
Potential of critical e-applications for engaging SMEs in e-business: A provider perspective.
European Journal of Information Systems, 13(1), 21–34. Chandler, N., Hostmann, B., Rayner…