… build a ‘Premium’company based on radically open decision-… who want to know more about
Premium Cola’[5]. Identifying … which members of the strategizing collective can be ousted if …

… make strategic planning more collaborative and open? … GE is an extreme case, but many
companies today struggle … initiative over to his senior vice presidents, who collectively had large …

… forward: the orientation is a collective action that represents the evolutionary … Radically
Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme…

… making, in this radical Open Strategy process, and even … all actors involved in open
strategizing compete for the same … , ie, to dominate the agenda setting and overturn collective …

… In this study of strategizing in a pluralistic organization, the … of “radically open” practices in
line with the open strategy … we might find more extreme forms of open strategy, the observed …

… Open strategy is radically different from what we know about more traditional strategizing. …
Along with the story, we describe the state of the different sub-dimensions of open strategizing …

… Some organizations take open strategy to an extreme, and use it as a fundamental … of
collective and shared identity, increased legitimacy of decisions achieved through collective …

… We explore the external perspective of open strategizing to understand the strategic …
Radically open strategizing: how the premium cola collective takes open strategy to the extreme…

… of IT as a strategic concern is that information systems strategizing has evolved from …
Radically open strategizing: How the Premium Cola collective takes open strategy to the extreme…

… approach of strategizing. The key advantages and benefits of an open strategy approach …
The following figure provides a holistic view on open strategy and displays the factors which …