… that service quality overall seems to be more strongly associated with intention to use the
freemium service … If this interpretation holds true, it might explain our results as even those …

… service quality of freemium digital products when considering to purchase their premium …
in the sense that service quality in totality seems not to be associated with intention to purchase …

… To examine the influence of service quality perceptions on the intention to … a freemium
game and to spend money in it. Perceptions of service quality explain the intention to play but not …

… expect that all digital services should be available at no cost) … the factors that explain the
conversion from free to premium … of the service quality dimensions influences premium content …

… However, there are only limited studies focusing on the Freemium concept. This study intends
to explain the factors … purchases are indirectly related to the service quality. Furthermore, …

… -use and subscription in that it can predict and explain the behavioral intention and actual
… for premium, which is consistent with the results of this study, but Dropbox does not offer it. …

… applications and purchase intention of premium services among students. … explain better
why they decided to purchase or not purchase the premium service of a freemium application. …

… by other variables that were not explained in this study. … that if E-Service Quality increases,
it will affect repurchase interest so that companies are able to provide quality Online services …

… to purchase premium plan) on a freemium streaming service, … Many streaming services use
a freemium business model … User continuance intention explains whether the user intends …

… explaining the significant drivers for free and premium users purchase intentions for freemium
OMC services… consumers as too many ads result in the low perceived service quality (Ibid). …