… According to the investment company Goldman Sachs’s report, millennials, a group to which
our respondents belong, do not want to buy anything tangible. Still, they continuously use …

… We, however, argue that ideas about politics and culture, social issues all reflect
remittances. RK enables immigrants to make a positive social impact on their home states. …

… a second language in the Russian system of higher education. To … affordable through university
student exchange programmes. … To stop an outflow of the millennials is a task of national …

… In this cross-cultural study, we investigate Smartphone usage of people from Russia and the
… We found that British m-commerce users, compared to Russians, have significantly higher …

… This study explored the Gen Z tourist perception of MR when visiting cultural heritage sites.
… the length of time Gen Z visitors spend in cultural heritage. Gen Z explained that they already …

… knowledge of student exchange management and, consequently, the impact of learning …
Therefore, this study identified that millennial students tend to develop soft competencies …

… established folk and classical Russian cultural values were being dislodged … Russia, Gen
Z is represented by 23 million young people who were born between 1991 and 2010 in a world …

… to collaboration in mobile teams and with foreign partners, and … the current students are
members of the so-called iGen or Gen Z … On the one hand, Gen Z students prefer intrapersonal, …

… Hofstede’s individualistic–collectivist dimension and framework is adopted in this research
study to assess the millennials’ AG within a cross-nations and cultural milieu. Theoretical and …

… effects were stronger for consumers in collectivist cultures. Thus, we posit that US and Chinese
millennials … , our findings have implications for their international marketing mix strategies. …