… that can influence the e-WOM perceived credibility and eWOM adoption on TripAdvisor and
… that can impact e-WOM perceived credibility and e-WOM adoption: (1) volume of eWOM; (2) …

… of e- WOM and brand image and how it would influence the perception of new local customers
when choosing a hotel in … was developed by considering e-WOM and brand image as the …

… the influence of e-WOM on hotel booking … for hotels has an association with higher trust in
hotels. Cha [91] studied the development of a communication paradigm model for the e-WOM …

… hotels operators on e-WOM. The objective of this study is to investigate the hoteliers’ perceptions
on e-WOM as a … The study caters to boutique hotels in the southern coastal belt and the …

… the impact of electronic word of mouth (e-WOM) on brand … regarding the impact of e-WOM
and brand image on online … This study reveals that e-WOM affects both brand image and …

… e-WOM on the experience felt while staying at a 4-star hotel in Malang City (H1). The results
of … Consumers often choose and use brands that have a brand personality that is consistent …

… e-WOM management within the hotel sector by exploring the strategic use of e-WOM for
improving hotel performance… factors for hotels’ success include using e-WOM analytics for brand …

… Today the Internet makes it possible for consumers to share experiences and opinions
about a product via E-WOM activity. The E-WOM phenomenon has been changing people's …

… field by mapping the field of e-WOM. It also aims to classify the knowledge base of e-WOM
and its intellectual structure, which can … of e-WOM on consumer behavior, (6) impact on hotel …

… Although positive e-WOM plays a significant role in attracting new customers for e-… e-WOM
on e-tailer platforms. Hence, this study attempts to identify determinants of positive e-WOM on …