… Therefore, based on the existing SM and entrepreneurship studies, this study will develop …
model explains what leads entrepreneurs to use social media and what the impact of such use …

… to quantify the impact that social media has … development of tools to measure the value of
social media and quantitatively tie insights from the Social Web to what actually drives business…

… social media, these users might develop networks to impact … fact how different factors can
motivate the SMEs and create … Social Media Marketing mechanism to improve the business. …

… theory, we developed a model that theorises the influence of social media and individual
motivation (… As a result, our study empirically evidences that social media functions (documents …

… “C3 Social media adoption is compatible with our business … study developed two hypotheses:
H2a investigated the effect … , which influence SM adoption and motivate employees to use …

… develop skill in devising social media strategies and tactics. … , we can expand this definition:
the purpose of a business is … explain the motives for participation in social media activities? …

… entrepreneurial firms. This paper aims to identify digital engagement strategies and tactics
in developing … In terms of the work outlined in this paper, the assumptions and motives of the …

… of entrepreneurship will continue to develop and use digital … for the company's digital
marketing strategy. Second, create … The use of social media in marketing our products is tailored …

… of opportunities for entrepreneurial marketing strategies that … -term effects of entrepreneurial
marketing on social media. … the resources to run and develop the Facebook community, it is …