… in national or public interest, through the political marketing lens. What are the necessary
environmental conditions in society and political tactics employed that could be sufficient to try …

… Within the same context, Lees-Marshment (2014) argues that politicians, governments, and
political parties use marketing tools to communicate with their political market and achieve …

… to market research. It … in the political marketing literature over the definition of market
orientation and over the comparative factors that can help or hinder the spread of political marketing …

… use digital political marketing on Facebook by drawing on the example of the 2019 European
Parliament election. We introduce a theoretical model of political Facebook marketing and …

… political brand literature: a study conducting an overall conceptual inquiry. As such, it is first
argued that we need a thorough analysis of the foundation of the political … the political brand …

… political mobile marketing campaigns with a conceptual model, and it employs reactance and
internal political … of voter resistance to political mobile marketing campaigns and identifies …

… relationships between political marketing via social media and young voters’ political
participation in Ghana. Additionally, this study examines the mediating role political efficacy plays …

… Political estrangement, as illustrated by declining voting levels, may well be a by-product of
deceptive political consultant and political journalistic practices rather than Americans being …

… and marketing parameters. The authors highlighted, the different types of combinations of
marketing, political and … All indicators were combined in three groups: marketing, political and …

… In Experiment 2, we aimed to replicate the moderating effect of initial market share on
market-level choice (H 3 ). In addition, we also aimed to show that individual-level choice varies …