The study explores AI's use in media content production within digital newsrooms, with a focus on GPT Chatbot. Amid rapid digital transformation, the media industry employs AI to enhance content creation and engagement. The study analyzes GPT Chatbot's role in articles, reports, and live broadcasts. Positive and negative aspects of GPT adoption, speed versus accuracy trade-offs, and its influence on content quality are discussed. Reader interactions with GPT-generated content are examined. The research involves generating media with GPT, comparing it to traditional methods, clarifying AI's potential in digital news, and its challenges and benefits. The study also delves into tools for news monitoring like Inews, NodeXL, Bertie, and more.