… usage of marketing communication tools by SMEs enables them to be innovative in marketing
… Moreover, since this paper only focuses on the SMEs segment and enterprises in Slovakia…

… to use marketing management tools to increase the competitiveness of the enterprise and
… New digital tools and innovations have changed the way we do business. According to the …

… of small and medium-sized enterprises of family type as an … (product innovation, active
application of marketing activities) … quantitative research in the Slovak business environment. We …

… it possible to introduce and use innovations to a greater extent in small and medium-sized …
The low share of innovative companies in the Slovak Republic is a consequence of the lack of …

… in Slovakia. This model used innovative marketing communication tools to increase interest
… innovator to enterprises and the transition of the object of innovation from technological …

… of innovation and project management, mainly on innovation and environmental potential, …
enterprises. This is because around 76% of the respondents in smaller Slovak businesses …

… awareness of this concept among Slovak enterprises. … tools into the company marketing
strategy, insufficient funds or a … have demonstrated that Slovak businesses do not use the full …

… Creating an effective marketing strategy according to current … , innovations must be not
only at the manufacturing or service level but also in adopting creative and innovative marketing …

… paper uses the bivariate equation in the innovation output stage of the innovation business
… to Industry 4.0 and in Slovak manufacturing enterprises. Assurance of quality is a successful …

… A marketing strategy is a process or plan that is used to achieve a company's … of Innovation
index in Slovakia in the years 2012-2019 (Table 1) and Share of enterprises with innovation …