… and Peltier 2013 to identify appropriate strategies to leverage social media in today’s … from
the social media and marketing strategy literature streams; (2) to conceptualize the process of …

… user-generated content, and facilitating the development of online social networks by
connecting a user's … The difference between OHRWs and general social media is that the user is …

… to the state of the art on meaningful social media use. The concept of sense-giving by …
organisational use cases such as political communication, social movements, marketing or media …

… other users can assess the sender's emotion in relation to a specific location [52]. This key
… of social media was used in this study to evaluate the disaster severity at different locations. …

… Third, the consumers of social media come from different backgrounds, have disparate
preferences or needs, and use social media for varied purposes. Finally, … 5.1 User Identification …

… connections, and theoretical properties, social network analysis helps establish users and
their associated social media … of user actions, such as two users connecting via social media …

… Second, the impact of negative online reviews on consumers' decision making are not
considered in this study, and this is because the consequences of eWOM are highlighted and …

… While qualitative and quantitative research on racism, hate speech, and social media
shares a preoccupation with text-based analysis, we find a clear discrepancy in the use of …

… world who use the internet. Of these, 3.196 billion people use social media in some form,
generating a staggering amount of content. Online platforms and social networks have become …

… like-minded users framing and reinforcing … users and feed algorithms greatly vary across
social media platforms. This paper explores the key differences between the main social media …