… through the process of persuasion. For now, we believe that a firm understanding of social
influence is an … The preceding examples raise two important issues. First, persuasion and …

… the social influence of prior reviews and improving the accuracy of online product/service
ratings, which will eventually enhance business and the reputation of online review platforms. …

… on the group identity explanation of social influence, grounded in self-… influence,
interdependence, and social network approaches, as well as approaches to persuasion and …

… B2C e-commerce platform—as the example, this paper collects data about three factors
that influence consumers' first impression on their search results: the price of a product, the …

… broadly has shown that impression formation can be influenced by a host of … the online
impression formation process as well, but have rarely been measured or assessed in lens model …

… Existing studies on online … on social influence theory along with a constructivist perspective,
we conducted fine‐grained in‐depth interviews to explore millennials’ participation in online …

… online experiment, informed by MAIN Model (Sundar, 2008), which posits that interface
cues signaling different types of sources can influence … ratings are more influential on user …

… Overall, the study offers evidence about specific mechanisms visual complexity influences
that, in turn, improve users’ initial impressions of webpages. These findings should contribute …

… informational social influence and heuristic-systematic model (HSM), we develop a model
to … Therefore, normative social influence should increase participants’ tendency to mutually …

… potential consumers, IOBs should enhance WOM by using social network applications. IOBs
need … IOBs are encouraged to develop a favorable impression by investing heavily on their …