S Thomas, S Kureshi - International Review on Public and Nonprofit …, 2020 - Springer
… In this research study, we are examining the levels of aided and unaided consumer … more skeptical than females. Likewise older consumers and professionals were more skeptical when …
… is to investigate the relationship between consumers’ skepticism … emerging countries, skepticism will have a negativeimpact … , we could not demonstrate that skepticalconsumers …
… further investigation of the concept of situational scepticism. … Hence, a rise in negativeconsumer sentiment towards marketing and … Public information and consumerskepticismeffects on …
V Amawate, M Deb - Journal of Marketing Communications, 2021 - Taylor & Francis
… The present study significantly contributes by examining … where CRM had emerged in the early 1980s, customers were quite … skepticalcustomers will show negative patronage intention. …
J Yu - Journal of Marketing Communications, 2020 - Taylor & Francis
… Is it likely that someconsumers are skeptical of green … Such consumer concerns lead to an emergence of green … A green-ad and to further investigate how SKEP affects A green-ad by …
B Luo, Y Sun, J Shen, L Xia - Journal of Consumer Behaviour, 2020 - Wiley Online Library
… effect of green advertising skepticism on consumer green purchase intention. Second, this study investigates … In general, if consumers are skeptical of green ads due to their false and …
… Therefore, we wanted to investigateconsumer attitudes toward … [54] showed that customers who are less skeptical and have a … Goh and Balaji [56] obtained similar results for emerging …
CD Ham, J Kim - Public Relations Review, 2020 - Elsevier
… Although consumerskepticism about corporate social responsibility (CSR) is on the rise, … , no matter how much skeptical they were toward CSR in general; thus dispositional CSR …
… to address this gap by studying the underlying mechanism of … become more careful and sceptical while dealing with others … the stimulus will increase with a rise in the SC level. Thus, a …