The study presented in this dissertation contributes to the research field of Metaphor Theory (Lakoff & Johnson 1980; Kövecses 2008, 2010; among many others) from a socio-cognitive …
M Diez - Exploring discourse strategies in social and cognitive …, 2016 - jbe-platform.com
The present chapter analyzes metaphor use in a Spanish pre-electoral debate and its interplay with evaluation. The metaphorical expressions found are cross-culturally …
In recent years, metaphor and frame have been shown to be principle organizers of political discourse (Lakoff, 1996, 2004; Charteris-Black, 2008). From this point of view, the most …
S Bratoz - Critical Approaches to Discourse Analysis Across …, 2012 - lancaster.ac.uk
The present paper examines metaphors in the discourse of elections from a cross-linguistic perspective. The methodological framework brings together the conceptual theory of …
D Cai, A Deignan - Current approaches to metaphor analysis in …, 2019 - degruyter.com
Metaphor is used for different functions, including supporting the deve lopment of new knowledge and theory, communicating this, and persuading or framing its topic. All of these …
H Penninck - Gante, Bélgica: Universiteit Gent, 2014 - academia.edu
Metaphor is a highly used rhetorical tool in crisis discourse. The housing markets that collapse, an economic hurricane that swept the world, a distorted market that creates …
RF Otieno, FR Owino… - International Journal of …, 2016 - academicjournals.org
The use of metaphors in political discourse is a linguistic strategy that has been used all over the world. Studies on metaphor have therefore been done in various parts of the world …
N Stojan, SN Mijić - Academic Journal of Interdisciplinary …, 2019 - archive.sciendo.com
In political discourse metaphors are frequently employed for persuading and manipulating the public. The aim of our research is to show whether there are differences in the use of …
Every speech is embellished by the metaphoric expression, despite its context, content, and tone. In different fields, the application of metaphors may vary, yet still they are used …