B Heller, A Bar-Zeev - Journal of Online Trust and Safety, 2021 - tsjournal.org
Imagine five years from now, you're walking down a street wearing your own mixed reality glasses. They're sleek, comfortable and increasingly fashionable. A virtual car drives by—it's …
Extended-Reality (XR) devices are packed with sensors that allow tracking of users (eg, behaviour, actions, eye-gaze) and their surroundings (eg, people, places, objects). As a …
N Rane - Available at SSRN, 2023 - papers.ssrn.com
Metaverse technologies have emerged as groundbreaking tools, altering how businesses interact with consumers and analyse their behaviours. This research delves into inventive …
J Hudson - Linguistic and Philosophical Investigations, 2022 - ceeol.com
In this article, I cumulate previous research findings indicating that smart connected devices can assist data-driven decisions in retail livestreaming by articulating personalized shopping …
Extended Reality (XR) technology is changing online interactions, but its granular data collection sensors may be more invasive to user privacy than web, mobile, and the Internet …
Y Feng, Q Xie - Journal of current issues & research in advertising, 2019 - Taylor & Francis
When examining ad creativity, previous research focused on traditional forms of advertising. The present research extended previous research to a new form of dvertising—augmented …
SHW Chuah - Literature Review, Synthesis, and Future Research …, 2018 - papers.ssrn.com
The advent of extended reality is revamping the way people experience the physical and the virtual environments, from observation to immersion. XR is an umbrella term that …
A Pangarkar, P Shukla - International Journal of Advertising, 2023 - Taylor & Francis
this special issue focuses on the very intriguing types of luxury consumption that are shaping industry paradigms and trends, especially given the digital marketing revolution that is …
SJ Ahn, J Kim, J Kim - International Journal of Advertising, 2023 - Taylor & Francis
The ever-changing media environment brought on by the constant advent of new technologies requires advertising scholars to stay nimble, updating and innovating research …