Innovative marketing practices are essential for firms to increase sales and profitability. This paper aims to investigate the determinants of firms' marketing innovation based on the …
M Mohammadian Mahmoudi Tabar… - Journal of …, 2021 - jed.ut.ac.ir
In modern era, small and medium enterprises play a significant role in today's economy. Nevertheless lack of proper marketing are main reasons why SMEs fail. It should be noted …
SMEs in the food and beverage sector should be a responsive business for reaching consumers more effectively, expanding the market, and reducing consumer transaction …
M Haghighinasab, B Sattari, M Ebrahimi… - International Journal of …, 2013 - Citeseer
The changing of today's marketplace makes businesses to adopt innovative approaches and new resources to rely on in this situation. In order to competing in global markets …
M O'Dwyer, A Gilmore, D Carson - Journal of Strategic Marketing, 2009 - Taylor & Francis
This paper considers the nature of innovative marketing in the context of SMEs (small to medium sized enterprises). Research was carried out to identify SME decision-makers' …
M O'dwyer, A Gilmore, D Carson - European journal of marketing, 2009 - emerald.com
Purpose–The purpose of this paper was to investigate the concept of innovative marketing and how it manifests itself in the context of small‐to medium‐sized enterprises …
Abstract Today, the Food and Beverage (F&B) sector focuses more on using innovative marketing technologies to introduce their products and enhance their company's image …
The study aims to investigate the influence of innovative marketing strategy on the development of MSMEs in Sri Lanka. Primary data collection was adopted to collect data …
Purpose–The purpose of this paper was to investigate the concept of innovative marketing and how it manifests itself in the context of small-to medium-sized enterprises …