As innovation in marketing plays a fundamental role in the success of SEMs in the current
competitive market, it is crucial to understand the effects of various marketing activities on …

Innovative marketing practices are essential for firms to increase sales and profitability. This
paper aims to investigate the determinants of firms' marketing innovation based on the …

In modern era, small and medium enterprises play a significant role in today's economy.
Nevertheless lack of proper marketing are main reasons why SMEs fail. It should be noted …

SMEs in the food and beverage sector should be a responsive business for reaching
consumers more effectively, expanding the market, and reducing consumer transaction …

The changing of today's marketplace makes businesses to adopt innovative approaches
and new resources to rely on in this situation. In order to competing in global markets …

This paper considers the nature of innovative marketing in the context of SMEs (small to
medium sized enterprises). Research was carried out to identify SME decision-makers' …

Purpose–The purpose of this paper was to investigate the concept of innovative marketing
and how it manifests itself in the context of small‐to medium‐sized enterprises …

Abstract Today, the Food and Beverage (F&B) sector focuses more on using innovative
marketing technologies to introduce their products and enhance their company's image …

The study aims to investigate the influence of innovative marketing strategy on the
development of MSMEs in Sri Lanka. Primary data collection was adopted to collect data …

Purpose–The purpose of this paper was to investigate the concept of innovative marketing
and how it manifests itself in the context of small-to medium-sized enterprises …