This article addresses Marketing 4.0 as an exceptionally dynamic field for company
competitiveness that is evolving rapidly. The main goal of this article is to evaluate and …

Marketing innovation is identified as a search for creative and new solutions to problems
and needs. For businesses to become more competitive and improving their performance …

Digital transformation which impacts business operations is one of the most fundamental
social and economic occurrences of our times. The paper seeks to find out how digital …

The evolution to Industry 4.0 the Bulgarian business needs to improve not just innovations
and human resources, but to change their" software" to manage their own business. Thus …

The development of tools and technologies of the fourth industrial revolution wave hasa
direct impact on almost the entire multifaceted space of human activity, and the marketing …

The aims of the paper are to present the relationship between the concepts of organizational
performance and digitalization in Industry 4.0, and to illustrate the case of a globally …

(1) Background: Contemporary enterprises are putting more and more emphasis on shaping
lasting and effective relationships with clients. This is not an easy task, especially in the …

In this paper, the author argues that technologies will transform marketing organization and
reshape market space, but companies should acknowledge that their mere possession will …

The goal of this paper is to analyse the advantages of today's marketing technologies,
marketing channels and marketing metrics and to identify the difficulties which companies …

The scientific paper aims to examine the influence of marketing communication tools on the
innovation of small and medium-sized enterprises increasing in the Slovak Republic …