Market competition drives organizations to higher efficiency. This paper analyses the
relationship between the prevailing organization's market orientation and marketing …

The main goal of this article is to analyze the relations in medium-sized and large industrial
firms in Poland between the innovativeness, market orientation and success. In order to …

Despite the increasing research importance of market orientation in the marketing literature,
few comparative studies between the European Union and the USA have been conducted …

The article deals with the issue of the links between technological and marketing
innovations. The theoretical part of the paper presents definitions and key features of …

Market orientation promotes the satisfaction of market needs with a higher degree of
excellence than competitors. However, its potential effects on the companies' innovation …

Innovation is generally considered vital to the survival and growth of companies. A major
issue facing companies is the appropriate innovative posture to adopt. The study identifies …

Innovation has been long discussed to be an important element for sustaining a competitive
advantage. The relationship between market orientation and innovation has not been …

Purpose–Market orientation analyses have focused on two broad‐ranging approaches: the
behavioural and the philosophical. The concepts of innovation and market orientation are …

The purpose of the presented empirical study was to examine the impact of a responsive
and proactive market orientation on the degree of novelty, innovation performance and …

Aim of the article is to find out the causal relationship between dimensions of market
orientation (MO) and innovation (INOV). Market orientation was studied as a four …