Place represents one of the underlying elements of the marketing mix. However, due to
ongoing digitalisation, places have undergone substantial changes in recent years. With the …

Despite being one of the basic elements of the Marketing Mix and an important variable in
creating consumers' shopping experiences, the importance and meanings of place as a …

Purpose The emergence of new social media is shifting the market place for business
towards virtual market space. In the light of the emerging digital space for new forms of …

This article advances that technologies such as online 3D simulated space increasingly
challenge marketers' usual apprehension of retail space–with direct effects on their …

This interpretative research contributes to the current literature on retailing by borrowing
from an alternative conceptualisation of space, one grounded in Henri Lefebvre's spatial …

Commerce has been regarded as the engine of urbanity, and shopping is said to be
arguably the last remaining form of public activity. If this is so, the added phenomenon of …

The changing relationship between producers and consumers, the growth of service
industries, and the opportunities for shopping as a leisure activity have significantly …

Prior to the digital revolution, the decision where to shop concentrated mainly on the
shoppingarea choice between downtown or shopping centre and the need for a specific …

Converging retail channels and the proliferation of customer touchpoints have had
significant impacts on consumer behaviour (Barrera and Shah, 2023). Technological …

To date, omnichannel activity is studied between consumers and an individual retail brand
or within a single retail setting, whereas consumer search activity and customer shopping …