Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

Although SMEs have quick adaptions to new trends, most of them suffer from having lack of
financial and human resources. This fact has made those businesses disadvantaged in the …

The propensity of the usage of technology-enabled marketing channels by SMEs makes
them sustain their purposes because of affecting their performances and revenues …

The scientific paper aims to examine the influence of marketing communication tools on the
innovation of small and medium-sized enterprises increasing in the Slovak Republic …

The usage of marketing communication tools has always been a potent strategy for
businesses to increase their performances and profitability in all sectors, including the …

As innovation in marketing plays a fundamental role in the success of SEMs in the current
competitive market, it is crucial to understand the effects of various marketing activities on …

This chapter examines the implementation of Information and Communication Technologies
(ICTs) as innovative tools and the use of Social Media (SM) by Polish medium and small …

The main aim of the study is to examine the differences in the use of the marketing tools in
the management of small and medium-sized enterprises in the Visegrád Group (V4) …

Online technologies are currently the most dynamically developing industry, both in product
creation and promotion. The study focuses on their incorporation into the SME (small and …

Innovative marketing practices are essential for firms to increase sales and profitability. This
paper aims to investigate the determinants of firms' marketing innovation based on the …