The success of marketing automation investments depends on information technology (IT)
delivery possibilities being effectively linked to marketing business needs. Innovators …

Globalization raises new difficulties for businesses in terms of competition. Those
businesses which operate in the global scale have increased the rate of competition …

In this day and age of digital technology, marketers are confronted with a new set of
obstacles as well as opportunities. The promotion of goods or services to potential …

Innovation is what we may call the most significant means of changing and rearranging life
through research-and-development and production of technology, including the outcomes in …

Abstract Small and Medium Enterprises (SMEs) have a high priority for many governments
because of their important economic contribution and the number of people they employ …

Social media marketing usage and adoption as a new communication tools by organization
and SMEs is increasingly globally and offers unique opportunities for small and medium …

This article addresses a research lacuna in the literature with regard to determinants of
attitudes and adoption of an innovation (Facebook) in the SMEs sector in emerging …

The main aim of the paper is to create a model of the key elements affecting the use of
innovation in marketing management on base of detailed analysis of literature and …

Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in
upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …

This study examined E-marketing strategies and performance of small and medium-sized
enterprises: A new-normal agenda. It aimed to explore the effects of social media marketing …