The increasing number of internet users provides opportunities for MSMEs to use digital
marketing as one of their marketing strategies. There are several digital marketing platforms …

Purpose: The paper represents the importance of the Internet market with a focus on email
marketing promotional tools by means of which, through using databases, business entities …

SMEs in the food and beverage sector should be a responsive business for reaching
consumers more effectively, expanding the market, and reducing consumer transaction …

The purpose of this study is to investigate the value and influence of digital marketing on the
competitive participation of small and medium-sized establishments in the business …

In the innovation and marketing business of companies, building and evaluatingbrands
increasingly emphasizes the importance of acquiring information from customers. Through …

In the new social media context, it is gradually more common to say that each party can itself
be considered a media content provider, firms included (through their brand pages). This …

The research study focuses on innovation in the Slovak advertising environment, whereby
our primary objective is to present a portion of the results from the completed research and …

Marketing communication helps MSME businesses to increase sales of their products or
services by informing potential customers about the type of product they choose, how they …

Internet marketing is interchanging the traditional one, thus marketers need to evaluate new
marketing tools and their influence on the results of a company. Using econometric analysis …

Market competition drives organizations to higher efficiency. This paper analyses the
relationship between the prevailing organization's market orientation and marketing …