Abstract CHLEBOVSKÝ, V., PLŠEK, V.: Research on Czech firms' marketing communication
based on social media networks. Acta univ. agric. et silvic. Mendel. Brun., 2012, LX, No. 7 …

The advent of social media tools has led to a new era in advertising theory and practice.
However, scant amount of research addresses the ways in which social media are used in …

The increased usage of social media forced the brands to integrate social media in their
marketing communication channel, as it becomes the need of the hour, as it determines …

The primary activity for businesses on social media is the creation of content, including both
persuasive and informative content. Influencers are also thought to exist because they aid in …

Companies must be constantly active in meeting the customer needs to succeed on
domestic and international market. Marketing communication plays an important role in …

This article studies trends in the development of marketing communications as a result of
business space transformation and the emergence of new values that are the main …

In the new social media context, it is gradually more common to say that each party can itself
be considered a media content provider, firms included (through their brand pages). This …

Marketers have recently witnessed an explosion of technology-based innovation that has
profoundly affected their management and strategy. This technology can be a gift–enabling …

Digitization is becoming more and more present in business, not just changes in consumer
behaviour, but the adoption of new technologies, tools and applications is highly disruptive …

In this article the authors review three stages of Sales Promotion (SP) in Lithuanian retail
market, with special emphasis on the present-SP usage in manufacturing/service economy …