New digital technologies have dramatically changed the way firms communicate and
interact with consumers via digital media. In this digital era, what does the future of …

This editorial introduces the special section on big data. We define big data by examining
how it is, or will be, created in advertising environments. We propose a conceptual …

This core textbook addresses structural change in the advertising industry, its legal and
political environment, and the ways in which people engage with advertising. Providing an …

Digital native advertising is a subtle form of digital advertising that is integrated closely with
its context. Practitioners are increasingly assigning budgets to this advertising strategy. On …

We are living in a world of data abundance and rapid technological advances in the digital
realm. The consequences for marketing practices have been transformative. The Marketing …

The author offers opinions on Big Data, the information generated by consumers by their
Internet use and automated point-of-sale systems, in Internet advertising media planning …

Understand the fundamentals of digital marketing and enhance your digital marketing
practice with the new edition of this essential guide, now one of the bestselling books in the …

The premier guide to digital marketing that works, and a solid framework for success The Art
of Digital Marketing is the comprehensive guide to cracking the digital marketing'code,'and …

Understanding Digital Marketing declares on its cover that it will 'demonstrate, in a practical
and comprehensive way, how to harness the power of digital media and use it to achieve the …

Advertising, just like medicine and engineering, is a universal discipline of study, providing
insight into understanding the business process anywhere in the world. Ideally, due to its …