During pandemic and economic crises, business units are under constant pressure and face
many challenges to find solutions for. Family businesses form a significant segment of the …

Entrepreneurship and innovation are considered among the main characteristics of strategic
thinking in business organizations today because of their complicated effects on designing …

The article presents some theoretical elements of a new understanding about the role of the
young people for the initiation of intergenerational family business. It is expected these new …

The economic specialties caused by the global coronavirus pandemic completely changed
everyday life regarding certain sectors. For the small and medium enterprises, processing …

The changing of today's marketplace makes businesses to adopt innovative approaches
and new resources to rely on in this situation. In order to competing in global markets …

This article addresses Marketing 4.0 as an exceptionally dynamic field for company
competitiveness that is evolving rapidly. The main goal of this article is to evaluate and …

Considering the significant impact of the economic crisis at the microeconomic level, a basic
national statistical analysis is not sufficient; therefore it is also necessary to carry out a …

Background Historically speaking, marketing and entrepreneurship has been looked upon
as something distinct without any clear relationship. However, in recent years studies on the …

Purpose–Marketing has been seen as one of the greatest problems faced by small-and
medium-sized enterprises (SMEs), but simultaneously one of the most important activities for …

Family businesses were founded in Czech Republic mostly after 1989, and they are now
undergoing the first generational change. Throughout their existence, they have become …