Online technologies are currently the most dynamically developing industry, both in product
creation and promotion. The study focuses on their incorporation into the SME (small and …

The issue of using marketing communication tools in the internet environment is quite
extensive. Innovation of the usual procedures is usually influenced by market development …

From some years the Web has been going through an important phase characterized by the
spread of social media. This phase–starting from well known Web 2.0-is still developing and …

Purpose The aim of this paper is to identify ways and motives of application of e-commerce
in the foreign expansion of small and medium enterprises (SMEs) fashion brands …

Although SMEs have quick adaptions to new trends, most of them suffer from having lack of
financial and human resources. This fact has made those businesses disadvantaged in the …

Purpose: The goal of this study is to find a market space for members of the association
working in IT services to offer selected online marketing services on the market of small and …

Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

The new communication forms emerging from the digital field have profoundly changed how
companies communicate with their stakeholders. If a few years ago, the attention of …

This paper aims to describe and analyse possible impacts on selling online by enterprises
as the main variable under consideration in the study, in selected European countries using …

The main aim of the study is to examine the differences in the use of the marketing tools in
the management of small and medium-sized enterprises in the Visegrád Group (V4) …