This study focuses on four key new-age technologies–the Internet of Things, Artificial
Intelligence, Machine Learning, and Blockchain–and their respective roles in marketing …

Technology transforms rapidly nearly every aspect of corporate life. Technological
innovation drives businesses and vice versa. Businesses produce new technologies while …

To acquire a competitive edge in today's dynamic economic environment, organizations
must alter their digital marketing strategies. This study examines the idea of digital marketing …

In this modern era, the role of technology in marketing has undergone significant
development along with advances in information and communication technology …

Data generation is currently expanding at an astonishing pace, and the function of marketing
is becoming increasingly sophisticated and customized. Companies seek to understand …

Purpose The purpose of this paper is to give an overview of artificial intelligence (AI) and
other AI-enabled technologies and to describe how COVID-19 affects various industries …

A revolution is happening via the Internet of Things (IoT)–one that will have tremendous
impact on the world as we know it. The IoT, which involves interconnected devices, systems …

Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that
have profound effects on both production systems and business models. This revolution is …

Since its inception, technology has transformed the way businesses operate and the
consumption of goods and services.(Matarazzo et al. 2021; Sestino et al. 2020). For …

The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …