An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Information technology and its implications have shown significant developments in the last
decades. The internet revolution and digital marketing have created a shrinking force on …

In recent years, artificial intelligence (AI) has become an emerging trend in different fields:
science, business, medicine, automotive and education. AI has also reached marketing. The …

The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …

Artificial intelligence based applications are emerging in a broad range of expert domains.
News about AI based solutions in medicine, industrial production processes, logistics …

This study provides a detailed bibliometric analysis of AI in marketing by analyzing 328
existing studies using performance analysis and science mapping. Prominent topics in the …

The increasing use of Artificial Intelligence (AI) in Marketing can facilitate, expand and
modify markets. AI tools and devices in marketing are deeply related to consumer behavior …

This study provides an overview of state-of-the-art research on Artificial Intelligence in the
business context and proposes an agenda for future research. First, by analyzing 404 …

Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

The evolution of artificial intelligence (AI) has drastically changed the dynamics of today's
business world. One of the most significant applications of AI is in the field of marketing …