In contemporary society, which is preoccupied with sustainability issues, green marketing
highlights a new dimension of the economic, social, and environmental responsibilities of …

Green marketing is focused on a responsible approach to the environment, which is
integrated into various areas of society. In order to build a successful and socially …

In this modern era of societal marketing business ethics and social responsibility are
becoming the guiding themes for marketing strategies and practices. Within the field of …

Today, customers see businesses as more than just profit seekers, they see them as
organizations that are concerned about the well-being of their societies. Therefore …

The objectives of the research are to study the factors the determine consumer intentions
towards buying green products The inclusion criterion for the respondent was at least 14 …

Environmental sustainability importance increases, the environmental degradation problems
attract the discussions around the world concerning many areas of life, consumption and …

This paper is a conceptual paper on green marketing, which is an emerging area of interest,
having as focal point the green behavior of the Romanian consumers. The main areas of …

In this work we focused on summarizing the principles of green marketing and the concepts
related to it. The aim of this contribution was to prove the relationship between the …

Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

Purpose–Seeking to understand sustainability through the concept of green marketing mix
and green consumer behaviour better, this paper examines their role in expressing green …