Although SMEs have quick adaptions to new trends, most of them suffer from having lack of
financial and human resources. This fact has made those businesses disadvantaged in the …

Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

The propensity of the usage of technology-enabled marketing channels by SMEs makes
them sustain their purposes because of affecting their performances and revenues …

In modern era, small and medium enterprises play a significant role in today's economy.
Nevertheless lack of proper marketing are main reasons why SMEs fail. It should be noted …

The usage of marketing communication tools has always been a potent strategy for
businesses to increase their performances and profitability in all sectors, including the …

The scientific paper aims to examine the influence of marketing communication tools on the
innovation of small and medium-sized enterprises increasing in the Slovak Republic …

The changing of today's marketplace makes businesses to adopt innovative approaches
and new resources to rely on in this situation. In order to competing in global markets …

As innovation in marketing plays a fundamental role in the success of SEMs in the current
competitive market, it is crucial to understand the effects of various marketing activities on …

The problem of small and medium-sized enterprises (SMEs) innovativeness still is one of the
most important areas of the economic scientific inquiry. Among the most important reasons …

Open innovations facilitate the process of group generation of ideas. An added value is the
opportunity to better understand the expectations and preferences of current and potential …