Using social media to engage employees: Insights from internal communication managers

M Ewing, LR Men, J O'Neil - … Journal of Strategic Communication, 2019 - Taylor & Francis
… body of knowledge on social media administration and employee … communication managers
to effectively incorporate social technology into the ever-changing internal communication

Social media information benefits, knowledge management and smart organizations

TM Nisar, G Prabhakar, L Strakova - Journal of Business Research, 2019 - Elsevier
… two-way social media communications and the directionality … notion of two-way social media
communications, where both … in more frequent and direct communications. Consequently, …

The value of social media for innovation: A capability perspective

MI Muninger, W Hammedi, D Mahr - Journal of Business Research, 2019 - Elsevier
… related resources: social media managers who orchestrate social media activities across …
and by the social media manager, who coordinates communication and decisions across …

[HTML][HTML] The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs

S Fraccastoro, M Gabrielsson, EB Pullins - International business review, 2021 - Elsevier
… and predominant international sales process phases of international SMEs that we later
elucidate (identifying new business opportunities, persuasion, and relationship management), …

[图书][B] Social media communication: Concepts, practices, data, law and ethics

JH Lipschultz - 2020 - taylorfrancis.com
… of social media communication, as practitioners use new tools to communicate with the public
through mass media or directly via social … between a social media content manager and …

Social media influencers in strategic communication: A conceptual framework for strategic social media influencer communication

N Enke, NS Borchers - … influencers in strategic communication, 2021 - taylorfrancis.com
… To describe SMI functions in more detail, we mainly draw on the findings of an empirical
study on the management of strategic SMI communication by organizations and their agencies, …

Use of social media in crisis management: A survey

A Saroj, S Pal - International Journal of Disaster Risk Reduction, 2020 - Elsevier
… on social media. Second, when there is a sudden surge of posts in social media due to the
… to study different time-related aspects of communication in social media. A summary of time-…

Communicating responsible management and the role of blockchain technology: social media analytics for the luxury fashion supply chain

KF Oguntegbe, N Di Paola, R Vona - The TQM Journal, 2023 - emerald.com
… origin of responsible management and its associated concepts, and then we review the
issues surrounding the communication of responsible management on social media. We further …

[图书][B] Social media marketing

D Evans, S Bratton, J McKee - 2021 - books.google.com
… very often begins in Marketing, public communications, or a similar office or department with
… At Progressive Insurance, where I worked for a number of years as a Product Manager, we …

The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

R Huerta-Álvarez, JJ Cambra-Fierro… - … & Management, 2020 - Elsevier
… and DMO-generated social media communication affects the … (ii) to show how management
of these processes impacts the … relating to social media communication's potential impact on …