… , this study identifies heterogeneous consumer preferences for vehicle automation. The
research … The marginal willingness to pay (MWTP) for an attribute, which means the amount of …

… to address consumers’ heterogeneity… vehicle, and the subsequent options were clarified in
that respect. For instance, the respondents were told that partial automation allows the vehicle …

… Results from a recent consumer survey were thoroughly … of automation were considered
including basic vehicles, adding advanced features, partial automation, and full automation. A …

… The road to fully automated driving systems pass through partially automated driving …
analyzing consumer affinity towards partially (Level 3/4 automation) connected automated vehicles (…

… consumers ride in driverless vehicles on a daily basis is becoming essential. Using choice
experiments, first, we elicit consumers’ willingness to … varying levels of vehicle automation and …

… ) on consumer knowledge and acceptance of vehicle automation … of self-driving vehicles,
with willingness to use increasing … consumer perceptions and acceptance of vehicle automation…

… Under these conditions, willingness to use vehicle automation increased from less than
half to almost a 2/3 majority (from 40.1% to 64.9%). These results suggest that consumers are …

… Five scales (located in Appendix A) were created for use in this study to measure factors
to predict willingness to ride in an automated vehicle by consumers. The scales measured: …

… on autonomous vehicle (AV) adoption and willingness to pay (… We focus on how AV adoption
and willingness to pay (WTP) … between this study and similar consumer surveys is that we …

… the use and implications of automated vehicles, this study … a potential future of fully-automated
vehicles. This study focuses … on two questions: consumers’ stated willingness to pay more …