Artificial intelligence (AI) and its implications for market knowledge in B2B marketing

J Paschen, J Kietzmann, TC Kietzmann - Journal of business & …, 2019 - emerald.com
Purpose The purpose of this paper is to explain the technological phenomenon artificial
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …
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Artificial intelligence (AI) and its implications for market knowledge in B2B marketing

J Paschen, J Kietzmann… - Journal of business & …, 2019 - diva-portal.org
Purpose The purpose of this paper is to explain the technological phenomenon artificial
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …

[引用][C] Artificial intelligence (AI) and its implications for market knowledge in B2B marketing

J Paschen, J Kietzmann… - The Journal of Business …, 2019 - ingentaconnect.com
Purpose The purpose of this paper is to explain the technological phenomenon artificial
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …
[PDF] researchgate.net

[PDF][PDF] Artificial intelligence (AI) and its implications for market knowledge in B2B marketing

J Paschen, J Kietzmann, TC Kietzmann - 2019 - researchgate.net
Purpose–The purpose of this paper is to explain the technological phenomenon artificial
intelligence (AI) and how it can contribute to knowledgebased marketing in B2B …