Purchase decision of generation Y in an online environment
Purpose The purpose of this paper is to propose the concept of conviction in online
environment. It examines the vital role of conviction and firm's brand reputation while …
environment. It examines the vital role of conviction and firm's brand reputation while …
Purchase decision of generation Y in an online environment
S Prasad, A Garg, S Prasad - Marketing Intelligence & Planning, 2019 - ingentaconnect.com
Purpose The purpose of this paper is to propose the concept of conviction in online
environment. It examines the vital role of conviction and firm's brand reputation while …
environment. It examines the vital role of conviction and firm's brand reputation while …