Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

C Hofacker, I Golgeci, KG Pillai… - European Journal of …, 2020 - emerald.com
Purpose This study aims to introduce the special issue on digital marketing and business-to-
business (B2B) relationships. In general, only modest attention has been devoted to the …
被引用次数：156 相关文章
[PDF] researchgate.net

[PDF][PDF] Digital Marketing and Business-to-Business Relationships: A Close Look at the Interface and a Roadmap for the Future

CF Hofacker, I Gölgeci, KG Pillai, DM Gligor - researchgate.net
Purpose This study aims to introduce the special issue on digital marketing and business-to-
business (B2B) relationships. In general, only modest attention has been devoted to the …

Digital Marketing and Business-to-Business Relationships: A Close Look at the Interface and a Roadmap for the Future

C Hofacker, I Golgeci, KG Pillai, DM Gligor - European Journal of …, 2020 - pure.au.dk
Purpose: This study aims to introduce the special issue on digital marketing and business-to-
business (B2B) relationships. In general, only modest attention has been devoted to the …
[PDF] academia.edu

[PDF][PDF] Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

C Hofacker, I Golgeci, KG Pillai… - European Journal of …, 2020 - academia.edu
Purpose–This study aims to introduce the special issue on digital marketing and business-to-
business (B2B) relationships. In general, only modest attention has been devoted to the …

Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

C Hofacker, I Golgeci, KG Pillai… - European Journal of …, 2020 - emerald.com
Purpose This study aims to introduce the special issue on digital marketing and business-to-
business (B2B) relationships. In general, only modest attention has been devoted to the …

[引用][C] Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

C Hofacker, I Golgeci, KG Pillai… - European Journal of …, 2020 - ingentaconnect.com
Purpose This study aims to introduce the special issue on digital marketing and business-to-
business (B2B) relationships. In general, only modest attention has been devoted to the …