[HTML][HTML] Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools
S Rusthollkarhu, S Toukola, L Aarikka-Stenroos… - Industrial Marketing …, 2022 - Elsevier
Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …
Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools
S Rusthollkarhu, S Toukola, L Aarikka-Stenroos… - 2022 - trepo.tuni.fi
Business-to-business (B2B) customer interactions and customer journeys increasingly occur
in digital spaces, often aided with diverse digital and artificial intelligence (AI)-empowered …
in digital spaces, often aided with diverse digital and artificial intelligence (AI)-empowered …
Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools
S Rusthollkarhu, S Toukola… - Industrial Marketing …, 2022 - researchportal.tuni.fi
Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …
[PDF][PDF] Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools
S Rusthollkarhu, S Toukola… - Industrial Marketing …, 2022 - researchgate.net
ABSTRACT Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …