… Many researchers applied machine learning techniques in predicting consumer … From
Table 7, we may refer to that many scholars used regression and basic machine learning …

… Retail e-commerce business harnesses machine learning and neural networks to inspect
buyer behavior and engage consumers adequately so as to provide optimized products and …

… Digital transformation has brought about changes in the buying behavior of customers. Online
purchasing has become … Many customers have started to purchase online, and they prefer …

… These issues have direct effect on consumer behaviour in online shopping. In this paper, a
prediction model is proposed to anticipate the consumers behaviour using machine learning …

… data and reports that its customers have saved six-digit numbers … clickstream data and
supervised machine learning (SML). … other forms of online customer behavior including newsletter …

… -process data using various data … using machine learning to predict consumer behavior on
the social media platform. This model is a predictive model for predicting consumer behavior …

… Second, the data represents the customer behavior in a European online shopping context
in a particular product space. Although representative of the context, the findings might not be …

… We focus on the fundamental relationship between a consumer’s overall empirical … 260,489
reviews across five review platforms. We find that neural network-based machine learning …

… Using the latest … consumer behaviour and buying habits [13]. Today’s marketing governance
model is more interactive as it allows and builds upon interaction with customers [14]. …

… of the user reviews … Machine Learning (ML) algorithm called the Local Search Improvised
Bat Algorithm based Elman Neural Network (LSIBA-ENN) for the SA of online product reviews. …