… From this perspective, innovations can be classified as either receptive or resistant, based … change required to adopt an innovation, the higher consumers' resistance toward that …
S Talwar, M Talwar, P Kaur… - Australasian Marketing …, 2020 - journals.sagepub.com
… consumerresistance to digital innovations as: ‘Consumerresistance to digital innovations … included in the current review used this approach to apply innovation characteristics and/or …
… unified theory of acceptance and use of technology 2 (UTAUT2) with innovationresistance theory (… We assume that conflicts resulting from consumers’ negative associations are likely to …
… Research suggests that the hedonic perspective is needed to supplement and extend the marketing research on consumer behaviour. Conversely, hedonic value has been shown to be …
M Sadiq, M Adil, J Paul - Journal of Retailing and Consumer Services, 2021 - Elsevier
… led the researchers in the current study to adopt the theory as it allows researchers a … consumers’ resistance towards innovation. The present study adopted innovationresistancetheory …
… , the study posits that self-determination is an antecedent which influences and minimizes consumerinnovationresistance to the use of mobile payments. Thus, using two underpinning …
… of innovation diffusion … to advanceddrivingassistancesystems is perceived as a challenging endeavor by the individuals involved, and hence advances to a “distance between driver …
G Lee, Y Kim - Sage Open, 2022 - journals.sagepub.com
… innovationresistancetheory as a theoretical lens to identify a … This approach highlights why resistance to the adoption of … the innovationresistancetheory to investigate customer …
X Wang, Z Zhang, D Huang, Z Li - Tourism Management Perspectives, 2023 - Elsevier
… innovationresistance literature, this study investigates consumerresistance to hotel front-desk service … This study contributes to innovationresistance research and provides guidance …