… sample of real-world brand experiences via social media. … While social media users may
frequent all three Platforms … regarding the type of social engagement that takes place. For …

… that users stick to social media to share travel experiences … apply the model to a sample of
mobile social media users, to … user engagement (active users/posters versus passive users/…

… by being creative through customer engagement on social media channels. Facebook is very
… The audience choices are based on past experiences, intentional and motivated; hence, …

… gratification received by users through social media use impacts satisfaction with social
media use… The author clarifies that the gratifications through use of social media may vary …

… interacting with consumers on social media to increase consumer engagement and build a
… This scenario has widely happened in consumers’ daily experiences of using social media …

… user profiles of Instagram in general but also the nuanced gratifications they obtain and the
nature of their engagement … potential negative effects of social media use on individuals, this …

… The conceptual model in this study is situated on the principles of Uses and Gratifications, …
Based on an online survey of 713 Facebook users, we examine the model using structural …

… engages with SM. One framework that is well-suited for this investigation is uses and
gratifications (… less likely to experience emotional harm related to that use. Future research should …

… and gratifications theory, this study assesses consumer engagement with social media, …
prove effective in attracting consumers who experiences these uses and gratifications from social …

… obtained (M = 3.74, SD = 0.92) for information professionals to locate local source of news
and stories, it has been established that social media again fails to fully gratify this cognitive …