The Role Of Trust in Mobile Payment Adoption: a Case Study of Thailand

C Chuchuen, P Chanvarasuth - ABAC Journal, 2022 - assumptionjournal.au.edu
mobile payments (m-payments) in Thailand. User satisfaction was considered as prior studies
have focused only on m-paymentm-payment providers that a secure and reliable system

[PDF][PDF] Mobile payment (m-payment): an examination of factor influencing adoption in Thailand

C Chuchuen, P Chanvarasuth, N Rittippant - 2022 - ethesisarchive.library.tu.ac.th
… In this study, M-payment is defined as a payment operation in which a mobile device is utilized
to … out by M-payment service providers constitute M-payment services. According to prior …

[HTML][HTML] Promoting habitual mobile payment usage via the Thai government's 50: 50 co-payment scheme

W Boonsiritomachai, P Sud-On - Asia Pacific Management Review, 2023 - Elsevier
… of contactless payment technology. However, prolonged reliance on the m-payment system
… attitudes toward m-payment because this study focused on the Thai government's scheme to …

Factors influencing mobile payment adoption by silver generation in Thailand and Sweden

H Alm, V Chotiyaputta, S Bejrakashem - Social Science Asia, 2022 - diva-portal.org
study will contribute to other literature on mobile payment adoption by the silver age group in
Thailand and … Conditions has a positive effect on the intention to adopt m-payment services. …

The influence of perceived risks on millennials' intention to use m-payment for mobile shopping in Bangkok

B Zhu, W Charoennan, H Embalzado - International Journal of Retail …, 2022 - emerald.com
… This study aims to understand the role of perceive risks in … Asian context especially in Thailand,
this paper contributes to … industry, it is crucial for m-payment service providers to properly …

Integration of UTAUT model in Thailand cashless payment system adoption: the mediating role of perceived risk and trust

KS Namahoot, V Jantasri - Journal of Science and Technology Policy …, 2023 - emerald.com
… to consumers for developing intention toward m-payment system. From among these
factors … mobile payment. The results of this research confirm that utilitarian assistance of m-payment

Study of Thai youths in the northeastern region of Thailand on the effectiveness of digital payment behavior

K Ponsree, T Phongpaew… - Journal of Promotion …, 2023 - Taylor & Francis
examination of the trend and behavior of the Thai population regarding using mobile
payments or spending money through the digital payment instruments (Bank of Thailand, Citation…

[HTML][HTML] Investigating M-Payment Intention across Consumer Cohorts

A Thoumrungroje, L Suprawan - … Applied Electronic Commerce Research, 2024 - mdpi.com
Thailand emerging as a leading user of m-payment services, there remains a dearth of research
on … Therefore, this study aims to investigate the relationship between technological self-…

The past and beyond of mobile payment research: a development of the mobile payment framework

LY Leong, JJ Hew, LW Wong, B Lin - Internet Research, 2022 - emerald.com
m-payment research in the digital accelerated era. With this, this study aims to develop an
m-payment … focused on competition between m-payment service providers based on Porter's …

An investigation of behavioral intention towards QR code payment in Bangkok, Thailand

P Suebtimrat, R Vonguai - The Journal of Asian Finance …, 2021 - koreascience.kr
… purpose of this research is to investigate the factors affecting Thaipayment system via
mobile banking applications. The researchers conducted the study based on quantitative research