Self-disclosure on social networking sites (SNSs) leads to social capital development,
connectedness, and relationship building. Due to several benefits associated with this
behavior, self-disclosure has become a subject of research over the last few years. The
current study investigates the antecedents of self-disclosure under the lens of the technology
acceptance model (TAM). The research is quantitative, and the data were collected from 400
Pakistani Facebook users with a variety of demographic characteristics. The partial least …

Self-disclosure on social networking sites (SNSs) leads to social capital development,
connectedness, and relationship building. Due to several benefits associated with this
behavior, self-disclosure has become a subject of research over the last few years. The
current study investigates the antecedents of self-disclosure under the lens of the technology
acceptance model (TAM). The research is quantitative, and the data were collected from 400
Pakistani Facebook users with a variety of demographic characteristics. The partial least …