… user click behavior on a web search engine result page. We present simple click models as
well as more complex models … on modern search engine result pages. We discuss how these …

… simulation may help search engines better ful ll users’ information needs. To this end, …
click models have been proposed for Web search [9]. These click models act as the click …

… of click necessity, some researches consider click necessity as a trainable value to construct
click models which achieve better performance, especially in mobile search [24]. However, …

… Here we introduce two kinds of general search unit: hard-search and soft-search. … of general
search unit, softsearch model and hard-search model. For both soft and hard search model, …

… Learning deep structured semantic models for web search using clickthrough data. In CIKM,
pages 2333–2338, 2013. [Kim et al., 2014] Youngho Kim, Ahmed Hassan, Ryen W White, …

… Later we will introduce the deep user behavior models in Section 4 and the automated
architecture search methods in Section 5. One can see that (i) feature interaction learning mainly …

… on CTR prediction models in the context of online advertising, excluding those in other
contexts such as recommender system and Web search. Although Web search, recommender …

… proposed models outperform the baselines on both click data and human labeled data. In
the future, we intend to study click models for clarification panes to reduce the impact of click …

… In digital marketing planning, keyword choice for search engine positioning is crucial for
customer … This paper suggests drawing long-term inferences from estimated cost per click, as the …

… We build an empirical framework using search queries and organic click data … web content
creation. Specifically, we study how search characteristics (search query popularity, search …